Always use the minimum entry when searching.
EXAMPLES:
Use "paint" if you are searching for a painter. You will get any entry that contains "paint," "painter," or "painting" in the category or business name. Use singular instead of plural. If you enter "hotel" and the database has "hotel" in the category or name, you will get results. "Hotels" might match neither.
Use the unique part of the business name that you are sure how to spell.
EXAMPLES: You might put in "Bull's Eye," or "Bulls Eye." One might match the database while the other might not. So, use "leak" in the Business Name box.
"K & B Travel" or "K and B Travel"? Simply enter travel in the Business Name or Category box to get sure results.
McKee Consulting Web Design...or is it McGee or McGhee? It's McKee, but you might not be sure. "Consulting" or "Consultants"? Just enter "consult" or "web" in the Business Name box or the Category box.