Business automation is everywhere. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.” Across every industry, automation has become a key to success. But automation isn’t just reserved for big corporations. Small businesses, too, can incorporate automation in some very simple, effective, and creative ways.