The outdoor festival/concert will consist of authentic foods, dance teams, different styles of Tejano, Norteño, Regional Mexican and Latin musical bands and well-established artists showcasing great entertainment for the SouthShore community. This is in celebration of Hispanic Heritage month and Mexico's Independence Day because of the huge Mexican-American community in SouthShore. We had about 2,000 people in attendance at our first year’s event. This is the 2nd annual “Festival Caliente” and we are expecting over 2,000 people in attendance. We will be working with radio and television stations like La Ley 107.7FM and 1550AM, WPHX 101.9FM, and Estrella Tv to promote and maximize publicity. Proceeds raised will go to help develop and improve the SouthShore community.