Tuesday Dec 8, 2020
1:00 PM - 2:00 PM EST
Tuesday, December 8th at 1:00PM
Virtual
Lynn Kroesen
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Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing.
Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).
To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times.
Step 1: Define marketing goal
Step 2: Determine target audience
Step 3: Plan approach
Step 4: Craft message
Step 5: Evaluate results
Printed courtesy of www.riverviewchamber.com – Contact the Greater Riverview Chamber of Commerce for more information.
6152 Delancey Station St, Riverview, FL 33578 – (813) 234-5944 – info@RiverviewChamber.com